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RI brands in Paris Fashion Week confusion
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On-schedule: Models present creations for the Miu Miu Fall-Winter 2022-2023 collection fashion show during Paris Womenswear Fashion Week, in Paris, on March 8.(AFP/Julien De Rosa) (AFP/Julien De Rosa)
Controversy erupts from uncertainty of on- and off-schedule events.
From Feb. 28 to March 8, Paris held its Fall-Winter shows with designers like Chanel and Givenchy showcasing their latest collections. Celebrities like Georgia May Jagger and fashion blogger Chiara Ferragni attended, taking their places in the front rows.
Considered as the Mecca of fashion, Paris Fashion Week (PFW) has always attracted fashionistas from around the world, including from Indonesia. But this year in particular, PFW went viral on Indonesian social media as Gerakan Ekonomi Kreatif (the Creative Economy Movement), shortened to Gekraf, was announced as joining the Paris Fashion Show at Paris Fashion Week 2022, organized by the Fashion Division.
Gekraf accommodated 10 brands in the event. The brand collaborations that were part of the Gekraf Paris Fashion show were Scarlett x IKYK, 3 Second x Danjyo Hiyoji, Greenlight x Ican Harem, Shade Signature x Kosme Mask, Shademulsk x Dr. Lid, Yanti Adeni x Ayam Geprek Bensu, Brand no Brand and La Sabelle x Em En Hair Design.
While many were ecstatic about the presence of local brands in Paris, some others called out the brands for misleading the public by having Paris Fashion Week in the headline of their Gekraf show, after Gekraf was found not listed as part of the Paris Fashion Week schedule by the Fédération de la Haute Couture et de la Mode (FHCM), the official PFW organizer.
Looking for clarification, The Jakarta Post tried to contact Maharani Kemala, the coowner of MS Glow — one of the brands that participated in the Paris Fashion Show, through WhatsApp messages. She responded by asking the Post to refer to the statement issued by the company.
In that statement, MS Glow acknowledged that there had been some misleading information circulating in the public regarding their participation at the fashion week.
