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Craving local stories: Netflix focuses more on Southeast Asia with new releases

Southeast Asian films and series have fared consistently well on Netflix, with some even making it to the Global Top 10 List of what subscribers watched, including Indonesia’s Cigarette Girl and Thailand’s Hunger.

Radhiyya Indra (The Jakarta Post)
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Jakarta
Tue, June 25, 2024

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Craving local stories: Netflix focuses more on Southeast Asia with new releases Hanging onto dear life: Fachri Albar’s character dangles from a clock tower’s minute hand in an episode of Joko Anwar’s Nightmares and Daydreams. (Courtesy of Netflix) (Netflix/-)

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fter its continued success in Asia, streaming giant Netflix has set its focus this year on highlighting works by creators from Southeast Asia through recent and upcoming projects on its over-the-top (OTT) platform.

Netflix held its first-ever presentation centering on Southeast Asian projects during its Asia-Pacific (APAC) showcase on June 13 at the Fairmont Jakarta Hotel in Central Jakarta. Three countries in particular were highlighted: Indonesia, Thailand and the Philippines.

“This is an opportunity to shine a light on the content from [these countries], and we promise viewers that we are committed to bringing great stories from there,” Minyoung Kim, the vice president of APAC content on Netflix, said during the showcase.

Kim emphasized the streaming company’s decision to invest in local creative communities to bring out “authentic stories” from Southeast Asian countries, noting that Indonesia would see “some of the biggest shows” Netflix would introduce this year.

Some of the projects from Indonesia in 2024 include Borderless Fog by award-winning director Edwin, The Shadow Strays by action auteur Timo Tjahjanto, and two projects just released in the past week: Joko Anwar’s Nightmares and Daydreams and Mouly Surya’s Trigger Warning.

Quality projects: Netflix’s Asia Pacific vice president of content Minyoung Kim on June 13, 2024, explains the streaming giant’s bold plan to focus more on Southeast Asian original titles to bring up more local stories from Indonesia, the Philippines and Thailand during the APAC showcase at Fairmont Jakarta Hotel in Central Jakarta.
Quality projects: Netflix’s Asia Pacific vice president of content Minyoung Kim on June 13, 2024, explains the streaming giant’s bold plan to focus more on Southeast Asian original titles to bring up more local stories from Indonesia, the Philippines and Thailand during the APAC showcase at Fairmont Jakarta Hotel in Central Jakarta. (Netflix/-)

Nightmares and Daydreams, released on June 14 following year-long anticipation, is the first Netflix original series by household filmmaker Joko. It is also fertile ground for the director to experiment with a new genre in the country: Supernatural sci-fi.

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