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Lisa Rosanti boosts local products to celebrate National Awakening Day
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L
isa Rosanti is a remarkable female entrepreneur from Solok, West Sumatra. As a PNM Mekaar client, she has developed well-packaged products under the brand Rendang Rang Awak Solok.
PNM Mekaar's program, which offers both working capital and business mentoring, has greatly assisted Lisa. She is committed to making her rendang product a prominent player in the local market. The current packaging ensures the product's safety and hygiene, making it available to customers nationwide.
On this National Awakening Day, Lisa is confident that her high-quality products can compete in the national market. She is also exploring opportunities to sell her products internationally.
"Today, National Awakening Day is a great momentum for all PNM Mekaar clients and entrepreneurs to elevate their products to lead the national market," said Lisa.
Starting her rendang business in 2019, Lisa has been a PNM Mekaar client since 2022. She highlights the unique business mentoring provided by PNM Mekaar, which meets her specific needs.
"PNM Mekaar's business mentoring sets it apart from other financing options. It helps us improve our production processes and market our products," added Lisa.
Lisa is delighted to showcase her products on social media platforms, making them widely recognized.
"Online marketing has significantly boosted our sales. PNM Mekaar has equipped us with the intellectual capital to master online sales, not just conventional marketing," concluded Lisa.
Arief Mulyadi, president director of PNM, is pleased with the progress of PNM Mekaar clients. He emphasizes that PNM is not just a regular financing institution but aims to empower ultra-micro and micro-entrepreneurs to dominate the local market.
"This National Awakening Day is the perfect time to elevate our local products to lead the national market and become champions in our own country," said Arief Mulyadi.
