Sequis Life is part of the Gunung Sewu Group, which has been operating for over 70 years and is a strategic partner of Nippon Life, Japan’s largest insurance company by revenue with a history of 135 years.

The 40th anniversary celebration also marked the decade-long strategic partnership between Gunung Sewu Group and Nippon Life, both of which are committed to bringing the best product innovations and services to their Indonesian customers.

The presence of Sequis Life in Indonesia for the past 40 years was celebrated by Sequis Life President Director & CEO Ted Margono cutting a tumpeng, the ceremonial yellow rice cone. Nippon Life Managing Executive Officer and Head of Global Business Minoru Kimura, and Sequis Life President Commissioner and Shareholder Representative Husodo Angkosubroto also did their part by blowing out birthday candles.

In his anniversary speech, CEO Ted said that over the last four decades, Sequis Life had withstood rising competition in the insurance industry, including during the COVID-19 pandemic, through consistently high levels of policy persistence and achievement. This was in line with the company's commitment to selling products that were suited to customers’ needs.

"We consistently implement good financial and operational management practices by applying prudent underwriting risk management for the long-term sustainability of our business. Our customers' loyalty is high in entrusting their and their families’ protection to Sequis Life, because Sequis’ insurance products are relevant and meet the needs of customers, with integrity marketers and quality customer service,” he said.

“In addition, the tradition of family [at Sequis Life] creates enthusiasm for employees and marketers to provide the best for all stakeholders," Ted emphasized.

Themed “40 Years Protecting Indonesia”, Sequis Life's anniversary celebration recognized its successful establishment as a trusted insurance company and the primary choice for family health protection among customers and the community.

Ted therefore encouraged greater enthusiasm among members of the Sequis Life extended family, including shareholders, employees, business partners and marketers, in continuing to grow Indonesia’s insurance industry.

"Our vision is to make Sequis Life a reliable insurance company for the Indonesian people to meet their financial, health and retirement needs toward achieving prosperity,” he said.

“For 40 years Sequis Life has protected Indonesia, and we want to ensure that Sequis Life will continue to exist for you in the future. We are optimistic that the protection we provide will be the right choice to protect the future of Indonesian families and contribute to the future of the nation.”

Ted is also optimistic that insurance awareness will continue to increase, so Sequis Life needs to continue nurturing public understanding and participation in insurance as well as develop innovative products and services to continue to contribute positively to the industry.

Sequis Life is committed to expanding in the future by opening more marketing offices and growing its marketers and business partners for easier public access to its products and services.

Another strategic step in this effort is the development of digital product innovations through the Super You online distribution channel and Sequis Super Token Protection products, toward the goal of strengthening the insurance culture in Indonesia.

Sequis Life is committed to maintaining and improving healthy financial performance and making claims and benefits payments to customers by applying careful underwriting standards and management and proper fund management, as well as by applying risk management standards in accordance with regulatory provisions.

According to Sequis Life’s December 2023 financial report, it booked premium income of Rp 2.96 trillion (US$182 million) and total assets of Rp 19 trillion with Solvency Achievement Ratio (RBC) of 515 percent. Sequis Life also fulfilled its obligations to its customers by making total claims and benefits payments exceeding Rp 1.39 trillion.

The 40 Years Protecting Indonesia anniversary celebration was also held to show the company’s appreciation to all dedicated employees and marketers who worked hard to serve customers throughout Indonesia.

Ted also invited the Sequis Life extended family to appreciate the company’s 40-year history of and to view the challenging future with optimism for evolving Sequis Life into a great insurance company capable of providing protection for the Indonesian people.

The event was attended by Sequis Life employees, founders, leaders and agents who are the backbone of the company. Sequis Life has remained strong for 40 years because its marketers have the spirit to help the community understand life and health insurance and to provide the best service to customers.

Also present at the celebration was Sequis Life Brand Ambassador Donna Agnesia, who is also a financial consultant.

Speaking in the latter capacity, Donna said she was proud to support the company in increasing financial literacy and helping people plan for their future through Sequis Life products. She also expressed her pride at being Brand Ambassador since 2017 to spread awareness of the Sequis Life brand among Indonesian consumers, which was part of the reason she and her family were insured with Sequis Life.

To add to the festivities, musicians Kahitna and Mahalini performed special songs that captivated and entertained those from the Sequis Life extended family who attended the event.