s Harbolnas (National Online Shopping Day) approaches, it brings a golden opportunity for micro, small and medium enterprises (MSMEs) to boost sales and enhance profitability to significantly expand their reach and increase their earnings.
To help MSMEs navigate and maximize their potential during this peak shopping period, PT Permodalan Nasional Madani (PNM), a leading financial services institution supporting ultra micro entrepreneurs in Indonesia, has shared several crucial strategies.
One of the key recommendations from PNM is to harness the power of social media. Online platforms such as Instagram, Facebook and TikTok are essential tools for MSMEs to promote their products and connect with a wider audience.
PNM corporate secretary L. Dodot Patria Ary emphasizes the importance of creating compelling content. He suggests using engaging videos that highlight the uniqueness of products or hosting live shopping events to foster interaction with potential buyers.
Beyond social media, another key strategy is to be present on multiple e-commerce platforms, which offer diverse shopping features that can help MSMEs reach a larger customer base. To take advantage of these features, it is vital for businesses to ensure that product photos and descriptions are complete and easily understandable, as they play a crucial role in attracting and retaining customers.
Enhancing the overall shopping experience is also essential, as a positive shopping experience often leads to repeat purchases that can in turn boost overall revenue, according to Dodot.
Providing excellent customer service and ensuring timely delivery can significantly impact customer satisfaction. Building responsive and persuasive communication with customers can further enhance their experience.
Another crucial factor is maintaining product quality and adequate stock. Businesses should regularly monitor their inventory and ensure they have sufficient stock to meet demand, especially during the busier-than-usual Harbolnas season.
Dodot suggests considering hiring additional staff for more efficient stock management, which can help prevent shortages amid high sales activity.
Finally, effectively leveraging promotions is key to success during Harbolnas. Offering enticing deals such as discounts, “buy one, get one free” offers or bundled packages can attract more customers. However, MSMEs should carefully manage their pricing strategies to avoid excessive reductions that could erode profit margins.
Harbolnas, which falls annually on Dec. 12, is a pivotal occasion for small-scale entrepreneurs to make their mark in the digital marketplace and drive business growth. By strategically utilizing this yearly opportunity, MSMEs can contribute significantly to regional economies and achieve greater success.
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