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BPIP asks for Rp 45b extra to hire influencers
The BPIP has asked for an additional Rp 100 billion in its 2025 budget after consecutive declines over the past two years, with half of the extra fund earmarked for a Pancasila awareness campaign involving influencers and content creators.
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Employees of the House of Representatives Secretariat work under the Garuda Pancasila national emblem on Aug. 14, 2023 as they prepare the legislature ahead of the president’s annual State of the Nation Address scheduled for Aug. 16. (Antara/Galih Pradipta)
T
he Pancasila Ideology Development Agency (BPIP) has asked for its 2025 budget to be increased by Rp 100 billion (US$6.13 million), part of which will be used to hire influencers and content creators.
The agency proposed its increased annual budget on Tuesday during a preliminary discussion on the 2025 fiscal budget at a work meeting involving the BPIP, the government and House of Representatives Commission II, which oversees home affairs.
Nearly half of the additional fund would be used to pay influencers and content creators to promote Pancasila, BPIP head Yudian Wahyudi told the meeting.
"Implementation of Pancasila [awareness] for content creators, YouTubers, influencers, Tiktokers amounts to Rp 45,594,500,000," Yudian said.
The country’s five-point Pancasila state ideology includes belief in God, national unity, social justice and democracy, and enshrines religious diversity in Indonesia as a secular state.
Yudian also said Rp 18 billion of the added sum would be used to “strengthen the Pancasila volunteer network by instilling Pancasila values” in a program involving “the government, legislature and other institutions”.
He added that the agency’s 2025 indicative ceiling was stood at Rp 299.42 billion, a progressive decline from Rp 342.26 billion in 2024 and Rp 357.49 billion in 2023.
