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View all search resultsRainbow Apple Watch band is the coolest surprise ever
Thousands took to the streets on Sunday to celebrate the annual San Francisco Pride Parade. Among them were several Apple staffers, including CEO Tim Cook, who provided participating staff with a surprise gift.
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Apple staff participating in San Fransico Pride received this gift along with a card from the company explaining the intent behind the Apple Watch accessory. (twitter.com/doney/-)
T
housands took to the streets on Sunday to celebrate the annual San Francisco Pride Parade, including several tech and media companies including Facebook, Google, Lyft, Salesforce and first-timer Disney. Among marchers were several Apple staffers, including CEO Tim Cook, who provided participating staff with a surprise token of appreciation — limited-edition nylon rainbow Apple Watch bands to commemorate the event.
Participating staff received the gift along with a card from the company explaining the intent behind the Apple Watch accessory. Sakusuhon, a Reddit user, shared an image of the band and card, which read: “Apple’s first Diversity Network Association, Pride, turns 30 this year and we’re thrilled to celebrate this tremendous milestone with you! As recognition for everyone who registered to participate in the Pride event this year, we created something special. This limited-edition band is a symbol of our commitment to equality and we hope you’ll wear it with pride.”
Many Apple employees took their support for equality and diversity to social media, where they flaunted their new “favorite watch band".
(Read also: 5 smartwatches tech-savvy people should watch for)
Apple’s Pride Watch band is sweet. Subtle throwback to the retro logo too. pic.twitter.com/b6IkC11co7
— Doney den Ouden (@doney) June 26, 2016
Cook, who has been open about his life as a gay man, also posted about Sunday’s parade as a mass of Apple staff marched together.
Happy Pride to everyone who turned out this weekend to celebrate! #applepride #pride2016 pic.twitter.com/3GZlc9s6bl
— Tim Cook (@tim_cook) June 26, 2016
Unfortunately for the public, Apple has not indicated any intention to make the rainbow bands available for purchase. (sab/kes)
