ollowing its launch in the US in April, the much-anticipated Dyson Supersonic hair dryer is finally making its way to Southeast Asia. Singapore will be the first city in the region to welcome the ultra-modern beauty tool.
The bladeless hair dryer adopts the technology from the brand’s signature bladeless fans, and produces air from a digital motor in the dryer’s handle. This technology minimizes the possibility of hair being caught in the nozzle, as often happens with conventional hair dryers.
The dryer comes with three choices of nozzles, including a smoothing nozzle and diffuser. For comfort and function, the hair dryer features four heat settings - three hot airflow settings and a cold airflow setting.
(Read also: Dyson releases hair dryer that took 4 years and $73m to develop)
Dyson spent US$73 million and about four years to develop the hair dryer, which has over 250 patents pending for the technology used in it.
The brand’s first foray to beauty tools will hit Singapore shelves Aug. 5 and will be sold at S$599. At the Singapore launch, beauty blogger Drea Chong will be conducting a hair academy program.
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