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BTS tops brand value among Korean idol groups
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The Korea Reputation Center collected and analyzed more than 111 million pieces of data on 100 K-pop idol groups between March 28 and Saturday. The boy band received the highest brand reputation rating. (BTS' official website/File)
BTS has been ranked as the idol group with the highest brand value in April.
The Korea Reputation Center collected and analyzed more than 111 million pieces of data on 100 K-pop idol groups between March 28 and Saturday. The boy band received the highest brand reputation rating.
Read also: Korea’s BTS entertains fans with concert in Indonesia
Boy band Winner took second place on the list and girl group Twice came in at No. 3. Others leading in the ranking included Laboum, Red Velvet and EXID.
The center also gathered over 83 million pieces of data on 25 Korean singers between March 20 to March 21 to find who has the highest brand reputation among them. BTS landed at No. 2 on the list, while IU topped the list.
The monthly brand value rankings are based on participation, communication, media and community indices.
This article appeared on The Korea Herald newspaper website, which is a member of Asia News Network and a media partner of The Jakarta Post
