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Jakarta Post

Insurance firm invites netizens to be charitable via social media during Ramadhan

Masajeng Rahmiasri (The Jakarta Post)
Jakarta
Mon, June 5, 2017

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Insurance firm invites netizens to be charitable via social media during Ramadhan The program, that is scheduled to run until June 26, invites netizens to create posts containing themed photos, creative captions and the program hashtags on their Twitter, Instagram or Facebook account. (Shutterstock/File)

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nsurance firm AXA Mandiri is inviting social media users to be charitable this Ramadhan via a program titled #Tantangankebaikan.

The program, scheduled to run until June 26, invites netizens to create posts containing themed photos, creative captions and the program's hashtags on their Twitter, Instagram or Facebook accounts after registering on the program's official website.

The theme for the posts will be announced every week on the website. Examples of the themes include challenges to invite friends or family to Tarawih (evening Ramadhan prayers) and helping to prepare sahur (predawn meals).

Each of the counted posts will be valued at Rp 5,000 (US$ 0.37). The insurance firm will then donate the money accumulated through the social media posts to Yayasan Pita Kuning Anak Indonesia, a philanthropy foundation dedicated to children with cancer.

At a recent press event, AXA Mandiri stated that the targeted donation was Rp 200 million. However, the firm stated that it will still donate Rp 200 million as a minimum, regardless whether there are enough posts to meet the target or not. Tisye Diah Retnojati, Director of In Branch Channel AXA Mandiri said there is a chance for the firm to donate more than target. “If it’s Rp 5,000 per posts, then there needs to be 4,000 hashtags [to reach the target]. If we could get a thousand of hashtags per day [for example], then we could spend more,” she said.

Read also: Laundry services, food offered in exchange for prayers

AXA Mandiri's Director of In Branch Channel Tisye Diah Retnojati (second left) and President Director Jean Philippe Vandenschrick promoting the #TantanganKebaikan program at a press event in AXA Mandiri office, South Jakarta on May 24, 2017.(JP/Masajeng Rahmiasri)

Aside from being able to contribute to the donation through the social media posts, participants are also given the chance to gain benefits by joining the program. AXA Mandiri is set to choose several winners of the program and reward them with prizes, such as PT Mitra Adiperkasa (MAP) shopping vouchers, additional money to be donated to affiliate foundations (Yayasan Kesejahteraan Anak IndonesiaBadan Amil Zakat Nasional and Yayasan Kasih Anak Kanker Indonesia, as well as movie tickets.

Jean-Philippe Vandenschrick, President Director of AXA Mandiri said the program was created as an initiative to invite the Indonesian public to “directly participate in spreading good deeds, be it in the present or in the future.” The program is also linked to #RencanakanLebih, a campaign created by the company to raise awareness about the importance of life insurance in Indonesia.

“The penetration rate is still around three percent, it’s really low. The good news is that the potential is high, and there is a mission [..] to make sure everybody understands why it makes sense,” he said. (asw)

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