The Jakarta Post
SayurBox's majority-female team, as well as its capacity to empower female farmers, is one of the reasons for SayurBox’s inclusion in Patamar's program. (Shutterstock/File)
SayurBox, an organic fruit-and-vegetable delivery startup, has acquired financial support from Patamar Capital and several angel investors.
The amount of seed funding received has not been specified, however, it is estimated to be between US$200,000 and $300,000.
DailySocial reported on Wednesday that the investment is a part of Patamar Capital’s Investment in Women Fund program, which is aimed at narrowing the financing gap for female startup founders.
SayurBox's majority-female team, as well as its capacity to empower female farmers, is one of the reasons for SayurBox’s inclusion in Patamar's program.
According to its official site, Patamar Capital investment partner Dondi Hananto says there is huge potential in the e-commerce industry for fresh produce and SayurBox proves that it can implement the idea properly.
Read also: Facts and myths about organic food
“Before SayurBox, Patamar had met with other startups that made attempts to solve similar problems. However, we saw the traction of SayurBox as the most promising. In addition, we have sincere trust in the team on account of their relevant experience in organic farming and FMCG, and the supply chain to develop fresh produce e-commerce," said Ellen Nio, an associate of Patamar Capital.
Patamar Capital hopes that the financing given to SayurBox will prove it is capable of developing the industry; not merely providing for the individual or business consumer. SayurBox is the venture capital's first financing portfolio in the Investing in Women Fund program, where the investor will provide financing for eight to 10 women founders in Southeast Asia, especially in Indonesia, the Philippines and Vietnam. SayurBox is expected to be the role model for women founders who wish to establish their own startups.
Meanwhile, SayurBox CEO Amanda Susanti said, “These days we believe that it is most important for our clients to acknowledge where their food is coming from. SayurBox provides information about the farmer and the producer, as well as how the product is grown, whether it is organic, hydroponic or conventional.” (rzf/asw)
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