Fendi reopened its newly renovated boutique in Plaza Indonesia, featuring a 2018 Fall/Winter collection that includes Peekabo bags and its top-selling Colibri sandals.
Italian luxury brand Fendi officially reopened its newly renovated boutique in Plaza Indonesia, Central Jakarta, on Wednesday.
Inspired by its Roman roots, the store features clean, sharp lines of pale grey and light brown.
Leather goods, shoes, accessories and ready-to-wear collections are arranged in such a way that they evoke feelings of sleekness and modernity.
Citra Yahya, public relations manager of Time International, said the current goods in the boutique came from the 2018 Fall/Winter collection. They include the trademark Peekabo bags and the best-selling Colibri sandals that combine plaid-print mesh, leather and fabric materials.
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Fendi boutique in Plaza Indonesia now offers two entrances, one for the women's section and one for the men's. “It is to make the customers feel more comfortable the minute they walk in,” said Citra.
Founded in 1925 in Rome, Italy, Fendi is helmed by renowned designer Karl Lagerfeld, who first collaborated with the brand in 1965. Fendi is known for its fur and iconic handbags, such as the Baguette, 2jours and Peekaboo.
In April, Fendi collaborated with online luxury fashion retailer Net-A-Porter to launch the FF Capsule Collection, bearing the iconic FF logo. The brand has made efforts to reintroduce itself with a lighter style. It is also closely associated with popular models such as Gigi Hadid and Kendall Jenner. (wng)
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