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IDN Media secures series C investment, eyes millennial and Gen-Z audience

News Desk

The Jakarta Post

Jakarta  /  Tue, January 8, 2019  /  02:34 pm
IDN Media secures series C investment, eyes millennial and Gen-Z audience

IDN Media aims to provide audiences with accurate, balanced and relevant information while serving as a voice for the younger generation. (Shutterstock/File)

Multiplatform media company IDN Media is celebrating its acquirement of a series-C investment that will further support its mission of providing audiences with accurate, balanced and relevant information and serving as a voice for the younger generation.

The company announced on Tuesday that the funding was led by EV Growth, a joint venture of East Ventures, Sinar Mas and Yahoo! Japan, with participation from True Digital & Media Platform, a company under Charoen Pokphand, and Line Ventures.

Focusing on millennials and Generation Z, IDN Media was founded in Surabaya, East Java, in 2014 by Winston Utomo and William Utomo.

 Read also: Startups eye Gen Z

IDN Media currently houses several media brands, namely IDN Times, a news and entertainment media platform; online pop culture and lifestyle site Popbela.com; Popmama.com, a parenting website; and Yummy, a cooking video channel.

The company also operates creative digital agencies, namely IDN Creative, IDN Event and IDN Creator Network.

It claims to have more than 50 million unique users accessing its platforms monthly.  

Through the Series-C investment, IDN Media aims to accelerate readership growth through the nationwide hyperlocal strategy by expanding its product offerings and technology and exploring strategic partnerships and acquisitions.   

IDN Media said a press release: “This is just the beginning. The IDN Media we see today has only scratched the surface of our long-term vision. While this series-C investment an important milestone in our journey, the mission to become the voice of millennials and Gen Z is always a work in progress. We will keep working very hard to become a company that brings positive impacts on society.”  (jes/asw)