TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
IDN Media secures series C investment, eyes millennial and Gen-Z audience
IDN Media aims to provide audiences with accurate, balanced and relevant information while serving as a voice for the younger generation.
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
IDN Media aims to provide audiences with accurate, balanced and relevant information while serving as a voice for the younger generation. (Shutterstock/File)
M
ultiplatform media company IDN Media is celebrating its acquirement of a series-C investment that will further support its mission of providing audiences with accurate, balanced and relevant information and serving as a voice for the younger generation.
The company announced on Tuesday that the funding was led by EV Growth, a joint venture of East Ventures, Sinar Mas and Yahoo! Japan, with participation from True Digital & Media Platform, a company under Charoen Pokphand, and Line Ventures.
Focusing on millennials and Generation Z, IDN Media was founded in Surabaya, East Java, in 2014 by Winston Utomo and William Utomo.
Read also: Startups eye Gen Z
IDN Media currently houses several media brands, namely IDN Times, a news and entertainment media platform; online pop culture and lifestyle site Popbela.com; Popmama.com, a parenting website; and Yummy, a cooking video channel.
The company also operates creative digital agencies, namely IDN Creative, IDN Event and IDN Creator Network.
It claims to have more than 50 million unique users accessing its platforms monthly.
Through the Series-C investment, IDN Media aims to accelerate readership growth through the nationwide hyperlocal strategy by expanding its product offerings and technology and exploring strategic partnerships and acquisitions.
IDN Media said a press release: “This is just the beginning. The IDN Media we see today has only scratched the surface of our long-term vision. While this series-C investment an important milestone in our journey, the mission to become the voice of millennials and Gen Z is always a work in progress. We will keep working very hard to become a company that brings positive impacts on society.” (jes/asw)
