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Nespresso officially arrives in Indonesia
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A Nespresso moment. Nespresso, the premium portioned coffee has officially entered Indonesia, available in its boutique located at Plaza Indonesia. (JP/File)
G
ood news has arrived for Nespresso lovers in Indonesia. The premium portioned coffee has officially entered the local market, available at its boutique located in Plaza Indonesia.
Renauld Tinel, Head of Asia for Nespresso said in a press release sent to The Jakarta Post that Nespresso was very pleased to arrive in Indonesia and bring itself to Indonesian coffee lovers who will experience the high-quality coffee and refined experience that Nespresso is known for around the world.
“With a touch of a button, we bring an exquisite cup of coffee into homes, offices, hotels, restaurants and cafes delivering the ultimate coffee experience to our customers, cup after cup. We are also very pleased to announce the local partnership with Kanmo Group and we are looking forward to working jointly with the Kanmo team to bring the Nespresso experience to Indonesia,” Tinel was quoted as saying.
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Hitesh Bharwani, founder and group managing director of Kanmo, shared the pride in Nespresso’s launch in Indonesia.
“With the opening of the first Nespresso boutique located at the most prestigious mall in Jakarta, we believe that this innovative boutique will allow customers to delve into the world of Nespresso, allowing them to learn more about the coffee and experience the wide range of Nespresso premium portioned coffee,” said Bharwani.
The launch of Nespresso in Indonesia also highlights Master Origin Indonesia, one of the brand’s 25 original coffees. It is a kind of coffee grown and crafted by farmers in the Nespresso AAA Sustainable Quality Program, and certified by FairTrade.
According to the press release, the brand is currently working with 3,299 farmers in Indonesia through the program, giving them support in order to increase the quality and productivity of their harvests.
The first Nespresso boutique in Indonesia is located at Plaza Indonesia Level 1, and customers who buy its coffee automatically become a member of the Nespresso Club. As an exclusive community for coffee connoisseurs, the Nespresso Club gives its members a host of privileges and personalized services.
Coffee specialists, for example, are available to advise members on coffee selection and to ensure easy ordering and convenient delivery, from Monday to Friday, 9 a.m. to 6 p.m. (mut)
