The Jakarta Post
Mineral water brand Evian aims to be a 100 percent circular brand by 2025. (Shutterstock/Toshio Chan)
Mineral water brand Evian and American fashion designer Virgil Abloh revealed their first collaboration on Friday, featuring a glass water bottle by Soma, a company that designs eco-friendly water filtration systems.
Excited to reveal our 1st refillable glass water bottle designed by our Creative Advisor for Sustainable Innovation Design, @VirgilAbloh. Happy to offer our consumers new ways to hydrate with the evian x Virgil Abloh limited-edition Soma bottle, available soon exclusively on MATCHESFASHION.COM @matchesfashion @matches_man #evian #VirgilAbloh #evianxVirgilAbloh #rainbowinside
According to Highsnobiety, the bottle is made of glass, with a bamboo lid and an easy grip sleeve, similar to Soma’s current glass bottle design. However, the Evian by Virgil Abloh x Soma bottle is adorned with a gray Evian logo and the words “Rainbow Inside” on the sleeve.
The limited edition bottle is set to be released via matchesfashion.com and will be available in four colors, namely pink, purple, light blue and dark blue. Evian has yet to reveal the price and release date.
Back in December, Abloh joined Evian as a creative advisor for sustainable design. The Evian by Virgil Abloh x Soma bottle is among the company’s efforts to be a 100 percent circular brand by 2025. (jes/wng)