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Srivijaya Coffee Foundation promotes South Sumatran coffee through roadshow across plantations

Yulia Savitri

The Jakarta Post

Palembang, South Sumatra  /  Sat, March 30, 2019  /  07:07 pm
Srivijaya Coffee Foundation promotes South Sumatran coffee through roadshow across plantations

Sumatran arabica coffee (Shutterstock/stonyx)

Coffee originating from South Sumatra is not considered a major commodity nationally or internationally. In addressing this issue, the Srivijaya Coffee Foundation arranged a roadshow across nine coffee-producing regencies and cities in South Sumatra.

The roadshow aims at exploring the potentials and development of the province’s coffee.

Titled Srivijaya Coffee Exploration 2019, the roadshow, initiated by the foundation alongside Indonesian coffee ambassador coordinator Salama Sri Susanti, runs for 10 days from March 25 to April 5. With a starting point in Palembang, the first destination is a coffee plantation in Segamit village in Semendo district, Muara Enim regency.

Participants of Srivijaya Coffee Exploration 2019 pose for a photo. They visited coffee-producing cities and regencies for the roadshow, which was organized by the Srivijaya Coffee Foundation.Participants of Srivijaya Coffee Exploration 2019 pose for a photo. They visited coffee-producing cities and regencies for the roadshow, which was organized by the Srivijaya Coffee Foundation. (JP/Yulia Savitri)

The roadshow will also visit coffee plantations in the regencies of Lahat, Empat Lawang, Musi Rawas, South Ogan Komering Ulu, Ogan Komering Ulu and East Ogan Komering Ulu and the cities of Pagar Alam and Lubuklinggau.

“Apart from checking out the [coffee] farmers’ preparation for the great harvest in the upcoming May to June period, we also wish to see the provincial administration’s support during the pre-harvest process. Furthermore, we will take a look at coffee shops that are growing in the region,” Muna Su’ud, chief organizer of Srivijaya Coffee Exploration 2019, told The Jakarta Post.

Muna went on to say that the main mission of Srivijaya Coffee was to improve the quality, quantity, continuity and credibility of South Sumatran single-origin coffee. While the endeavor provides first-hand observations of coffee plantations along with their problems, it also hopes to invite related parties to team up in promoting and restoring the glory of South Sumatran coffee.

Read also: Sumatran coffee in a nutshell

The third assistant of the South Sumatra governor, M. Edwar Juliartha, said the governor, Herman Deru, fully supported the Srivijaya Coffee Foundation’s initiatives. He also said he hoped that Srivijaya Coffee Exploration 2019 could successfully deliver its objectives to coffee stakeholders at the roadshow’s destinations and beyond.

“Hopefully the administrations of the coffee-producing cities and regencies can promote their own coffees together with the provincial administration,” said Juliartha.

Salama, the leader of the coffee explorers team, said another purpose of the roadshow was to introduce the Indonesia Coffee Ambassador program throughout South Sumatra and inspire everybody to love coffee, especially the single-origin types from their own areas.

The roadshow will also reach coffee businesses at all levels, from farmers and small and medium enterprises to baristas and coffee shops.

“This approach is expected to synergize coffee business from its upstream to downstream levels, from beans to cups. In the end, the objective is to increase South Sumatra coffee consumption,” said Salama. (mut)