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Montblanc extends luxurious legacy with High Artistry collection

Ni Nyoman Wira
Ni Nyoman Wira

The Jakarta Post

Jakarta  /  Sat, May 11, 2019  /  08:08 am
Montblanc extends luxurious legacy with High Artistry collection

Montblanc's Spider High Artistry writing instrument has intricate details on its body. (Montblanc/File)

Founded in 1906, Montblanc is a global brand notable for its luxurious timepieces and writing instruments. In addition to its mass-produced items, Montblanc is now boasting exclusive, collectible versions of products with the High Artistry collection.

The limited edition collection comes with unique designs backed with an interesting philosophy. Its writing instruments, for instance, honor historical figures, including Emperor Kangxi from the Qing dynasty in China, Italian explorer Marco Polo and Carthaginian general Hannibal Barca.

Daniel Kohler, Montblanc’s head of client relations and High Artistry, said the collection was inspired by different personalities from the present era as well, such as The Beatles.

“[The collection is] very limited with prices starting from 30,000 euros [US$33,584], which was the highest end writing instruments we’ve ever sold. The same philosophies are also applied to the timepieces,” Kohler said during a recent event in Jakarta.

Read also: Montblanc unveils first smartwatch with Qualcomm's next-gen chip

Montblanc's 1858 has a split-second chronograph for measuring time.Montblanc's 1858 has a split-second chronograph for measuring time. (Montblanc/File)

Writing instruments such as Spider Metamorphosis and Purdey were on display at the event alongside the brand's timepieces like Heritage, Star Legacy and 1858, which has a split-second chronograph. 

Details and craftsmanship are among the highlights of Montblanc products. With Spider, for instance, its exterior is covered in titanium-based small spider nets overlaid with a bigger spider with nets made of white gold. There is also a small spider engraved on one side of its cap as well as a bicolor gold nip. The nip, Kohler said, was very difficult to make as it was finished by hand.

Montblanc has often used the spider as a decorating element for its writing instruments, as it believes that the spider and its web symbolize the writer and its writings.

Kohler said Montblanc’s High Artistry was well-received in Southeast Asia, but the brand aimed to reach more customers.

“We have our fans, but we aim to expand our market since we believe that people haven't yet fully acknowledged the brand's beautiful, detailed and interesting products." (kes)