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Tech women: Bringing 'double the experience' to the table

Tertiani ZB Simanjuntak

The Jakarta Post

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Jakarta  /  Tue, December 10, 2019  /  03:34 pm
Tech women: Bringing 'double the experience' to the table

Raising the bar: Storial.co founder and CMO Aulia Halimatussadiah (right) and Tinkerlust co-founder and COO Aliya Tjakraamidjaja (second right) pose with 'MetroTV' anchor Iqbal Himawan (second left) and Annisa Kurnia of Social Media Week 2019 at a discussion on Nov. 12 at @america, Pacific Place Jakarta. The tech entrepreneurs spoke about their businesses, what it's like to be a woman in the industry and the future of tech start-ups. (JP//Tertiani ZB Simanjuntak)

The co-founder and COO of Tinkerlust, a growing marketplace for pre-loved fashion items, Aliya Tjakraamidjaja has struggled her share to keep the business afloat since the online platform was set up in mid-2015. “We keep reminding people that Tinkerlust is not merely a fashion business. We are a tech company,” said Aliya. Dealing with system crashes, employee turnovers, a limited budget and the need to gain traction while maintaining steady growth were all in day’s work. “As a bank employee for 10 years and another year of working as a consultant for foreign tech start-ups wanting to operate in Indonesia, I never thought I'd end up running a start-up myself. It’s a fluctuating business with ups and downs that require us to grow a thick skin,” she said. Aliya shared her experience at "Female Founders: Behind Thei...