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Spotify teams up with eight Indonesian podcasters
According to Spotify, more than 20 percent of its Indonesian users listen to podcasts .
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Spotify puts eight Indonesian podcasters in the spotlight. (Shutterstock/kenary820)
Audio-streaming platform Spotify is collaborating with Indonesian podcasters to make their content available on the platform.
Among the podcast series available are Podcast Raditya Dika (PORD) Do You See What I See, PODKESMAS, RAPOT, Menjadi Manusia, Podcast Bagi Horror, Box2Box Football Podcast and Podcast Suara Puan.
Gautam Talwar, Spotify's managing director for Southeast Asia, said the platform was thrilled to team up with Indonesian podcasters.
"The content these podcasters are producing is unique, perfectly capturing the imagination of their audience,” Talwar said in a statement. “Whether that’s replicating the riotous chatter you might hear at the warung on PODKESMAS or the beloved ghost stories on Do You See What I See or insightful, calming poetry and motivational talk on Suara Puan, it’s uniquely Indonesian.”
Read also: Five recommended podcasts for 'beginners'
Rizky Ardi Nugroho, creator of Do You See What I See, is hopeful that Spotify could become the platform for Indonesians to channel their creativity.
“I know that there’s power in storytelling and I hope my story with Spotify will encourage other Indonesians to channel their creativity into starting their own podcasts because it’s so easy, fun and rewarding."
According to Spotify, more than 20 percent of Indonesian users listen to podcasts. The duration spent listening to the podcasts also grew 10-fold in 2019.
“We want to revolutionize the podcast space, the same way we have for music,” Talwar said, adding that Indonesia was an important market for the plan. (wir/kes)
