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Gojek heightens security measures for female customers with new initiative

News Desk

The Jakarta Post

Jakarta  /  Thu, March 12, 2020  /  03:33 pm
Gojek heightens security measures for female customers with new initiative

One of Gojek's 'zona aman' (safe zones), which are located near public places and pick-up points. (Gojek/File)

Ride-hailing giant Gojek has launched the #AmanBersamaGojek (#SafeWithGojek) initiative as the company seeks to improve security measures for its female customers.

The initiative was also launched to commemorate International Women’s Day, which fell on March 8.  

The company announced that it had tightened its security measures in three aspects: technology, defense and education.

In technology, it has added the artificial intelligence (AI)-powered Gojek SHIELD feature that ensures customers’ safety before and throughout the trip and in emergency situations.

The feature includes keeping drivers’ and customers’ contact numbers hidden, sharing customers’ trip information to their family or friends and an emergency button that is connected to Gojek’s 24-hour customer care and emergency unit.

“We’ve also worked extra hard to exceed the industry standards on women’s safety, especially at night,” said Monita Moerdany, Gojek’s senior vice president of transportation marketing, in a statement. “It’s important considering 55 percent of GoRide and GoCar trips at night are ordered by female customers.”

Gojek has also established female-friendly spaces in several shelters and pick-up points in Indonesia as part of its "defense" measures. Dubbed zona aman (safe zones), these spaces are located near public places, such as Sudirman station in Central Jakarta, Bekasi station in West Java and Lebak Bulus MRT station in South Jakarta. The company plans to build zona aman in other cities soon.

Read also: Gojek to improve user experience, seeks new opportunities for expansion

Codirector of Hollaback! Jakarta Anindya Restuviani (left), Gojek's senior vice president of transportation marketing Monita Moerdani (center) and public participation deputy head at the Women’s Empowerment and Child Protection Ministry Indra Gunawan during the launch of #AmanBersamaGojek on March 11 in Jakarta.Codirector of Hollaback! Jakarta Anindya Restuviani (left), Gojek's senior vice president of transportation marketing Monita Moerdani (center) and public participation deputy head at the Women’s Empowerment and Child Protection Ministry Indra Gunawan during the launch of #AmanBersamaGojek on March 11 in Jakarta. (Gojek/File)

The zona aman are based on the study After Dark: Encouraging Safe Transit for WomenTraveling at Night by UN Women and Pulse Lab Jakarta. The study was conducted to understand how to ensure women’s safety and mobility in cities, especially at night.

In its “education” aspect, Gojek has collaborated with women’s rights organization Hollaback! Jakarta since 2019 to train its drivers. Named Bengkel Belajar Mitra (Partner Learning Workshop), the training encourages both GoRide and GoCar drivers to be active bystanders, meaning to actively step up and take action in cases of emergency.

Gojek has also teamed up with the Women’s Empowerment and Child Protection Ministry and non-governmental organizations to ensure the security and safety of its female customers.

“We understand that sometimes people are hesitant to help victims of sexual harassment in public places as they don’t understand how,” Monita said. “We’ve published a guide on how to fight it through educational materials at zona aman, our website and our social media. Hopefully, these initiatives will create safe and secure public places for women.” (wir/wng)

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