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Heinz ABC launches initiative to support Indonesian senior citizens
Through a donation from sales Heinz ABC Indonesia aims to donate Rp 7.5 billion for seniors citizens, who are "statistically more vulnerable and hence need nutrition and support."
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Heinz ABC plans to donate Rp 7.5 billion for the elderly. (Shutterstock.com/wk1003mike/File)
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T Heinz ABC Indonesia, the Indonesian food division of US-based food giant Kraft Heinz Company, has launched an initiative that focuses on helping the elderly amid the COVID-19 pandemic.
Through "Gerakan untuk Lansia di Bulan Ramadan" (Movement for the Elderly this Ramadan), the company aims to donate Rp 7.5 billion (US$493,000) for seniors citizens, who are "statistically more vulnerable and hence need nutrition and support."
Read also: Why are older people more at risk of coronavirus?
“[The initiative] also [aims] to spread good deeds this Ramadan," Steven Debrabandere, managing director of Kraft Heinz Indonesia and Papua New Guinea, said in a statement, adding that the public could join the movement by purchasing ABC products at convenience store chains Alfamart and Alfamidi, as each purchase meant they are donating Rp 1,000 to the cause.
The company collaborates with social organization Foodbank of Indonesia to distribute the donations in Jakarta, Tangerang in Banten, Bekasi and Bandung in West Java, Surakarta in Central Java, Yogyakarta as well as Surabaya and Pasuruan in East Java.
Gerakan untuk Lansia di Bulan Ramadan is slated to run until May 31.
Various initiatives have been launched by companies, communities and individuals to help the public and government weather the pandemic. The government recently disbursed around Rp 70 billion in cash assistance for some 116,000 families using village funds to help them cope with the severe economic and social impacts of the outbreak. (wir/kes)
