Afit Dwi Purwanto and his wife, Lucy Wiryono, are pioneering Indonesian culinary entrepreneurs who utilize social media to promote their ever-growing steakhouse chain, Holycow by Chef Afit.

After six years in operation, the restaurant’s popularity is in part due to its clever use of social media. With more than 54,000 followers on Twitter and almost 13,000 followers on Instagram, the steakhouse has confirmed itself as one of the most-followed food business accounts on social media.

Read our Longform story, 'From the screens to the stomach: social media in the culinary world', here.

(The Jakarta Post/ Life team)