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Jakarta Post

An internet video commercial of a famous department store went viral recently, with a memorable scene, a qasidah singer’s head appearing from inside a rice cooker, popularly referred to as a "magic jar". The scene inspired a range of funny memes that circulated on social media, several even attempted to dissect how the lady’s head managed to stick out from the rice cooker. The director of the video, Dimas Djayadiningrat, said to The Jakarta Post on Wednesday that the style of video commercials had shifted from TV to digital. (JP/Jerry Adiguna)

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(The Jakarta Post / Asmara Wreksono)