Indonesians & instant noodles: A love affair

Fri, September 21, 2018 / 03:35 pm

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Since its introduction to the Indonesian public in 1968 with the brand “Supermie”, instant noodles have slowly but surely become a significant part of the Indonesian diet. It has been categorized as comfort food, even marketed as an occasional replacement for daily breakfast, lunch or dinner. The word "instant" no longer accurately applies in "emergency cases" such as when time or resources are limited.

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(The Jakarta Post / Lifestyle team)