TheJakartaPost

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Jakarta Post

Billboard art adds reflection to the city's celestial clutter

  • Prodita Sabarini,

    The Jakarta Post,

Jakarta   /   Mon, February 9 2009   /  06:26 pm

Taking advantage of a rare opportunity, artists are transforming Jakarta billboards from their traditional function as commercial advertisements to art that provokes viewers to think twice about their surroundings. Instead of being bombarded by messages pushing them to spend money, people passing the now-historic first modern mall in Indonesia -Sarinah Department Store on Jl. MH Thamrin, Central Jakarta - can see a billboard sporting an old photograph of a woman wearing the traditional kebaya and sarong and holding an umbrella. Artist Angki Purbandono used the anonymous portrait as an imagined image of former first president Sukarno's nanny, the inspiration behind the department store's name. Commuters stuck in traffic along often-gridlocked Jl. Sultan Iskandar Muda can consider the meaning of another portrait of an elusive woman. Yan Mursid's stereogram is erected on a billboa...