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Jakarta Post

Nidji comes under fire for cigarette ads

  • The Jakarta Post

  /   Fri, February 20 2009   /  01:05 pm

JP/ARIEF SUHARDIMAN JAKARTA: Rock band Nidji is in trouble: The National Commission for Child Protection has sent them an open letter complaining about the band’s involvement in a cigarette ad on TV. “Nidji’s involvement in the cigarette ad has indirectly called Indonesian children to smoking,” the commission wrote. The commission warned that Indonesia ranks third highest in the world for aggregate levels of tobacco consumption, with the number of children smokers growing each year. The commission’s letter quoted findings by the Central Statistics Agency that the number of teenagers who smoke (aged 15 to 19) had increased by 144 percent from 1995 to 2004. It also quoted a 2004 study that found smoking had led to the deaths of 427,948 people in 2001 alone – or 1,172 people every day. When contacted by The Jakarta Post, Nidji vocalist Giring declined...