The Jakarta Post
KFC Delivery is taking the lead in the Malaysian quick service restaurant delivery sector by using eco-friendly electric scooters.
The environmentally friendly scooters emit no carbon dioxide, smoke or noise.
Cheaper to run and sturdily built, the new eco-friendly two-wheelers are set to increase KFC Delivery's speed and quality of service ensuring its customers receive hot, fresh food while at the same time reducing its carbon footprint.
'We would like to take the lead in the quick service restaurant delivery sector by using eco-friendly vehicles such as electric scooters which are environmentally friendly. This is in line with our efforts to do our part to conserve energy at every operating stage and to be as environmentally responsible as possible,' said QSR Brands (M) Holdings Sdn Bhd managing director Ahmad Zaki Zahid at a signing ceremony here recently.
Nurhalim Yunus, CEO, Malaysian Technology Development Corporation Sdn Bhd witnessed the signing ceremony between KFC (Peninsular Malaysia) Sdn Bhd and Eclimo Sdn Bhd, a supplier of electric vehicles.
KFC Delivery is currently utilising 50 electric scooters and plans to add more in the coming year.
'Other than being the number one choice when it comes to delicious fried chicken, we are also aiming on building customer loyalty based on ethical values of integrity and best practices. At KFC, we are always looking to innovate not just our food but also our service and the new eco-friendly delivery service fits the bill perfectly,' Ahmad Zaki added.
Electric scooters are plug-in electric vehicles with two or three wheels that can be recharged from any external source of electricity. The electricity is stored on board in a rechargeable battery that powers one or more electric motors to attain locomotion.
Liew Chung Peng, director of Eclimo Sdn Bhd said, the Eclimo ES11 runs completely on electricity, and there is absolutely zero carbon dioxide and smoke emission making them the greenest rides in town.
'It is our vision that everyone in the world will own an electric vehicle, leading to a healthier and greener future, and we are very glad to work with KFC Delivery in ensuring that delivery is done without polluting the environment,' said Liew.
There are currently 41 stores that are mainly in the Klang Valley area that offer KFC Delivery services with an additional nine more planned to be opened by the end of the year. KFC Delivery will continue to expand and have a wider coverage extending to other states in the near future.