Ride-hailing app Grab on Tuesday introduced a new application -- “GrabNow” -- to facilitate people, who want an immediate ride from the street or from an area where Grab drivers usually wait for their passengers.
Through the application, a passenger can approach a Grab driver to inform him about a certain destination and the driver will immediately process the order on his smart phone.
"So we digitize the hand. Previously, you had to book, wait, look at it, and spend a few minutes. Today in Jakarta, you see, you go immediately. Your estimated time of arrival is literally in front of you," said Grab CEO and co-founder Anthony Tan during a press conference for Grab fifth anniversary in Singapore on Tuesday.
He added that GrabNow was the third-phase evolution of the ride-hailing app.
In the first phase people just wanted to ensure they could get a ride. In the second phase, people wanted a more affordable service, so Grab introduced the GrabShare and GrabHitch (Nebeng).
"In the third phase, [we can serve] people, who do not just care about affordability, but who want a ride now," he said.
Launched in June 5, 2012 as MyTeksi, Grab now provides 2.5 million daily rides with 70 percent market share in seven countries in Southeast Asia. (bbn)