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Ferrari optimistic about Indonesian sales
Citra Langgeng Otomotif, Indonesia’s authorised Ferrari distributor, is optimistic about its sales prospects this year as it continues to strengthen its presence within its specific target market, which has remained relatively immune to the sluggish growth of the the country’s automotive industry.
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A Ferrari 488 GTB showcased during an event in Jakarta on Saturday, Feb. 24, to promote the sports car company's global tailor-made customization program. (Courtesy of Ferrari Jakarta/Courtesy of Ferrari Jakarta)
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itra Langgeng Otomotif, Indonesia’s authorized Ferrari distributor, is optimistic about its sales prospects this year as it continues to strengthen its presence within its specific target market, which has remained relatively immune to the sluggish growth of the the country’s automotive industry.
The company’s CEO, Arie Christopher, said Ferrari had personally approached its existing and prospective customers to increase the exclusivity of its brand.
One of the aspects of its exclusivity is maintaining the confidentiality of prices of Ferrari’s vehicles in Indonesia, which are discussed solely between the company and its customers.
“So far, we are still on track in sales,” he told The Jakarta Post on Saturday, declining to disclose the sales value recorded in 2017.
Indonesia’s car sales stood at 1.08 million units in 2017, a mere 1.6 percent growth over the previous year, according to data from the Indonesian Automotive Manufacturers Association (Gaikindo) show.
Read also: Photo exhibition held to celebrate 120th anniversary of birth of Enzo Ferrari
On Saturday, Ferrari Indonesia showcased the California T “Superameric,” with livery number 16 and the 488 GTB “Test Driver” with livery number 63 to promote the manufacturer’s global tailor-made customization program.
The tailor-made program allows customers to customize the interior and exterior appearances of their new Ferraris.
Arie said the company had delivered 20 tailor-made customized Ferrari cars to Indonesian customers, with six of them agreeing to sign up with the program. (ami/gda)
