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LinkAja expects surge in users during Idul Fitri
Toll road operator Jasa Marga will allow travelers to pay tolls using LinkAja
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A lady shows the LinkAja electronic money platform on her smartphone. (tribunnews.com/File)
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inkAja, an Indonesian e-wallet company controlled by various state-owned enterprises (SOEs), seeks to capture 8 million new users during Idul Firi holidays by leveraging the networks of fellow SOEs.
Sukardi Silalahi, sales director at Telkomsel — which owns 25 percent of LinkAja — told reporters in Bali on Tuesday that the new users would increase the e-wallet’s customer base from 32 million users as of this year’s first quarter to 40 million after the holidays.
The new users, he continued, were also expected to increase the e-wallet’s monthly active users (MAU) from 3.1 million to 3.5 million after the holidays.
Ririek Adriansyah, president director at Telkomsel, said LinkAja would capture the new users mainly by “synergizing with other state-owned enterprises”, many of whom are market leaders in certain services related to the transportation sector.
A case in point, he said that Jasa Marga, an SOE and leading highway operator, would allow travelers to pay toll fees using the e-wallet while Pertamina, the leading gas station chain, would offer discounts up to Rp 25,000 (US$1.75) per month for each traveler who pays for fuel using the e-wallet.
State train operators Kereta Api Indonesia (KAI), Commuter Line and Railink (operator of airport trains) are offering discounts for travelers who pay for tickets using LinkAja.
Ririek added that even state lenders BRI, Bank Mandiri, BNI and BTN would offer their ATM networks as cash points for LinkAja users, with plans in the pipeline for cash deposit services.
The former three banks each own 20 percent of the e-wallet firm, while BTN and Pertamina each own 7 percent. The remaining 1 percent is owned half by insurance firm Jiwasraya and half by investment management firm Danareksa.
The SOEs ultimately expect LinkAja to challenge Go-Pay and OVO, which are currently the country’s two most popular e-wallets.
