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Jakarta Post

From cooking videos to stock market, YouTubers try to lure millennial investors

  • Riska Rahman

    The Jakarta Post

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Jakarta   /   Wed, August 14, 2019   /  07:12 pm
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Securities firms turn to YouTubers to help spread investment awareness among millennials.(Shutterstock/Alexey Boldin)

Securities firms have turned to celebrities and social media influencers to lure the growing middle class, especially millennials, to invest in their financial instruments as well as to educate potential future customers on how to invest in the stock market. Presenter, model and YouTuber Kevin Hendrawan — who has more than 1.5 million subscribers on YouTube and 316,000 followers on Instagram — is one of the influencers approached by securities firm Sucor Sekuritas. “I was approached by Sucor [Sekuritas] last year to star in a three-episode web series aimed at educating millennials in achieving their dreams and reaching financial freedom through stock investment,” he told The Jakarta Post on Thursday last week. So far, the series has garnered over 1 million views since its premiere on YouTube last November. However, his endorsement for Sucor did not end th...