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Moving on from Cambridge Analytica, Facebook prioritizes privacy

Facebook Asia-Pacific privacy and public policy manager Arianne Jimenez told reporters in Jakarta on Thursday that the company had taken several measures to improve user privacy such as improving privacy controls and creating a centralized privacy team to focus on privacy matters.

News Desk (The Jakarta Post)
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Jakarta
Fri, August 30, 2019

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Moving on from Cambridge Analytica, Facebook prioritizes privacy A laptop screen shows the Facebook social media platform in this illustration photo. (Bloomberg/File)

S

ocial media giant Facebook is pushing efforts in making user privacy a priority in the aftermath of the political consultancy firm Cambrige Analytica data-misuse scandal in the United States.

Facebook Asia-Pacific privacy and public policy manager Arianne Jimenez told reporters in Jakarta on Thursday that the company had taken several measures to improve user privacy such as improving privacy controls and creating a centralized privacy team to focus on privacy matters.

"Not everything we do is a response to Cambrige Analytica but this is part of a general improvement and we recognized that people want more control over their information," Jimenez told The Jakarta Post on Thursday.

The Cambridge Analytica scandal, which saw the data of 87 million people used for electoral politics, had a negative impact on Facebook's reputation. Last year, Facebook announced that more than 1 million Indonesian users had their account information "improperly shared with Cambridge Analytica."

The European Union last year issued the stringent globally renowned General Data Protection Regulation (GDPR) following the emergence of the Cambridge Analytica data-misuse scandal, with countries around the world rushing to adopt the system.

Jimenez took the opportunity to clarify to journalists in Jakarta that the company did not sell users' data as its business practice.

"We do not sell users' data, it is a common misconception but that is not our business model. Our business model is selling advertising space," said Jimenez on Thursday.

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