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Jakarta Post

Spain's La Liga reshapes culture to ensure friendlier game times for Asian fans

  • Ramadani Saputra

    The Jakarta Post

Jakarta   /   Wed, September 4, 2019   /  03:39 pm
The Jakarta Post Image
La Liga global network’s delegate for Indonesia Rodrigo Gallego talks at a press briefing on the kick-off of the Spanish league's 2019/2020 season in Jakarta on Sept. 3. (JP/Ramadani Saputra)

In its attempt to penetrate the Asian market, including Indonesia, Spanish soccer league La Liga is aware that one challenge it faces is the culture of how Spaniards enjoy the sport. As an example, La Liga global network delegate for Indonesia Rodrigo Gallego said soccer matches were usually broadcast at 9 p.m. Spanish local time, which meant that the broadcast time in Asia was inconvenient for the league’s fans in the region. “In England, as another example, they have lunch at 12 p.m., [while] we have it at 3 p.m. or 4 p.m.. Culturally and historically, soccer in Spain has been played at 9 p.m., while in England it is played at 4 p.m.,” he said at a press conference in Jakarta on Tuesday. “That’s why for twenty years, in Asia you have been able to watch the Premiere League at a really good time. This is one of the biggest challenges we have to face...