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Jakarta Post

Holistic herbal healing helps attract tourists, hopefully

  • Riza Roidila Mufti

    The Jakarta Post

Jakarta   /   Thu, November 21, 2019   /  09:01 am
The Jakarta Post Image
Health Minister Terawan Agus Putranto (‘center’) and Tourism and Creative Economy Minister Wishnutama Kusubandio (‘right’) talk to the press after the launch of the Wellness and Jamu Tourism initiative on Tuesday.(The Jakarta Post/Riza Roidila Mufti)

In addition to promoting new tourist destinations outside of Java and Bali, Indonesia is also introducing a wellness and herbal tourist initiative to attract foreign tourists to the country. On Tuesday, the Health Ministry and the Tourism and Creative Economy Ministry set out guidelines for the Wellness and Jamu (herbal medicine) Tourism initiative, a new official tourist designation to attract visitors seeking wellness experiences. Home to at least 200 types of herbs, Indonesia is a prime location for herb-based wellness treatments and jamu – a word for both local medicinal wisdom and a traditional herbal health beverage. Health Minister Terawan Agus Putranto said jamu and other traditional Indonesian wellness practices have the potential to attract foreign tourists if they are packaged better. The practices remain principally local, beyond most tourist itineraries. ...