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Jakarta Post

Indonesia’s mobile ads record highest growth rate in the world

  • News Desk

    The Jakarta Post

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Jakarta   /   Thu, December 12, 2019   /  05:56 pm
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A man holding an Oppo smartphone.The number of smartphone users in Indonesia is expected to reach 410 million people by 2025, the third-largest in the world, research indicates.(Shutterstock/Framesira)

With 64 percent of its total population connected to the internet as of last year, Indonesia is likely to become the country with the third-largest number of smartphone users, at 410 million, by 2025, making it a huge market for mobile advertising, according to recent research. Mobile advertising in Indonesia is expected to have grown by 34 percent in 2019, the fastest rate in the world, Mobile Marketing Association (MMA) Indonesia says in a report. MMA Indonesia Asia-Pacific program director Azalea “Zela” Aina said on Wednesday that the total value of the country's mobile advertising would reach Rp 98 trillion (US$7 billion) this year and would grow by 7.9 percent to Rp 105 trillion in 2020. As more and more people changed their primary devices to smartphones from laptops and tablets between 2014 and 2019, marketers turned to mobile advertising, spurring the gro...