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LRT Jakarta to boost revenue from nonfare boxes next year
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A light rapid transit (LRT) train is pictured on a trial run from Kelapa Gading to Rawamangun Velodrome in Jakarta on Feb. 25. The LRT began commercial operations on Dec. 1 with a flat fare set at Rp 5,000 (35 US cents). (JP/Seto Wardhana)
C
ity-owned public transportation operator LRT Jakarta has revealed its business development strategies to earn extra revenue from nonticket sales next year, choosing not to rely solely on ticket sales and subsidies.
LRT Jakarta director of finance and business development, Rudy Hartono, said despite the LRT spanning a relatively short distance of only 5.8 kilometers, it was supported by strong potential business development from the “uniqueness” of each station and infrastructure availability thanks to its all-elevated railways.
The company is looking to earn 40 percent of its total revenue from nonfare boxes.
The potential nonticket sales will be gained from advertising, partnerships with telecommunications companies and retailers, naming rights and events, Rudy summarized.
“We are open to all types of businesses that have a relevance to public transportation or educative purposes. We will be very selective in choosing [business partners] who are willing to cooperate with us,” Rudy said during a media gathering in Bogor, West Java, on Friday.
The main attractive reason to cooperate with the LRT is the particular theme of each station, he said.
“Each station has a different theme and various sizes of [business] space."
