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Jakarta Post

LRT Jakarta to boost revenue from nonfare boxes next year

  • Sausan Atika

    The Jakarta Post

PREMIUM
Bogor   /   Mon, December 23, 2019   /  08:01 am
The Jakarta Post Image
A light rapid transit (LRT) train is pictured on a trial run from Kelapa Gading to Rawamangun Velodrome in Jakarta on Feb. 25. The LRT began commercial operations on Dec. 1 with a flat fare set at Rp 5,000 (35 US cents).(JP/Seto Wardhana)

City-owned public transportation operator LRT Jakarta has revealed its business development strategies to earn extra revenue from nonticket sales next year, choosing not to rely solely on ticket sales and subsidies. LRT Jakarta director of finance and business development, Rudy Hartono, said despite the LRT spanning a relatively short distance of only 5.8 kilometers, it was supported by strong potential business development from the “uniqueness” of each station and infrastructure availability thanks to its all-elevated railways. The company is looking to earn 40 percent of its total revenue from nonfare boxes. The potential nonticket sales will be gained from advertising, partnerships with telecommunications companies and retailers, naming rights and events, Rudy summarized. “We are open to all types of businesses that have a relevance to public transportati...