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Minister aims to raise tourism, creative industries' GDP contribution to 12%
To achieve the target, the minister plans to push domestic travel and develop the super priority destinations, namely Borobudur, Lake Toba, Labuan Bajo, Mandalika and Likupang.
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Tourism and Creative Economy Minister Sandiaga Salahuddin Uno in Nusa Dua, Bali, on March 17, 2021. (Kemenparekraf/Kemenparekraf)
T
he tourism and creative economy minister hopes to grow Indonesia’s tourism and creative industries to record highs within the decade by promoting domestic tourism and developing the five super priority destinations.
Minister Sandiaga Salahuddin Uno said he wanted to increase the two industries' contribution to Indonesia's gross domestic product (GDP) to between 10 and 12 percent in the next five to 10 years from the estimated 7.3 percent contribution at the moment.
To achieve the target, the minister plans to push domestic travel and develop the super priority destinations, namely Borobudur in Central Java, Lake Toba in North Sumatra, Labuan Bajo in East Nusa Tenggara, Mandalika in West Nusa Tenggara and Likupang in North Sulawesi.
The influx of tourists in those areas is, in turn, expected to spur local creative economies such as fashion, cuisine, music, dance and visual artwork, among other things.
“What I need to pursue is not how much the five super priority destinations can absorb from Bali, because it seems like they are shrinking Bali’s pie,” Sandiaga said in a virtual discussion on Monday. “I want Bali's and the five super priority destinations’ pies to get bigger.”
Indonesia’s tourism industry is expected to recover this year, reversing the damage from last year, as the government relaxes domestic mobility restrictions, rolls out its COVID-19 vaccination program and extends stimulus for industry players, including hotel and restaurant owners.
Read also: Outlook 2021: Tourism recovery banks on outdoor recreation, domestic market
