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AirAsia eyes ride-hailing, delivery through super app
Low-cost carrier AirAsia wants to expand its ride-hailing and package delivery services in Indonesia through its digital unit. The company also aims to be the number one online travel agency within five years.
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airasia Super App CEO Amanda Woo (left) and airasia Super App head of flights Rajiv Kumar (right) attend a press conference in Kuala Lumpur on Oct. 28, 2021. (Courtesy of airasia Super App/-)
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alaysia-headquartered budget carrier AirAsia plans to enter Indonesia’s ride hailing and express delivery market as it moves on with its ambition for a super app to take on big tech companies in Southeast Asia.
“Given that our key market is Indonesia, we have a strong launch pipeline,” airasia Super App CEO Amanda Woo told reporters during an online press briefing on Thursday. “We are in discussions with key players in the market on collaboration.”
She went on to say that collaboration rather than competition with other super apps, namely Indonesia-based Gojek and Singapore-based Grab, was the plan as AirAsia focuses on speed to enter the market.
In July, AirAsia acquired Gojek’s Thai business in a stock swap that left Gojek with a 4.76 percent stake in airasia Super App. The Malaysian company now operates Gojek’s ride-hailing and fintech arms in Thailand.
Read also: Gojek exits Thai market, sells business to AirAsia
The airline company recently launched its ride-hailing service, airasia Ride in Malaysia and food delivery service airasia Food in Malaysia and Singapore. Meanwhile, airasia Super App’s entry to Indonesia began in April when the company opened a beauty e-commerce platform.
The airasia Super App plans to offer ride hailing, food delivery, flight and hotel booking, grocery shopping as well as education technology (edutech) and health technology (health tech) services, among others.
