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Sustainable economies will own the future

Though the political and cultural backlash against “sustainability” is real, so is the global economic transition toward cleaner energy technologies and electrification.

Bruno Bouygues and Bertrand Badré (The Jakarta Post)
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Project Syndicate/Paris
Thu, May 21, 2026 Published on May. 20, 2026 Published on 2026-05-20T10:28:08+07:00

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Workers lift solar panels onto their frames on Aug. 1, 2024, at a solar farm on old farmland in Oxfordshire, the United Kingdom. Workers lift solar panels onto their frames on Aug. 1, 2024, at a solar farm on old farmland in Oxfordshire, the United Kingdom. (AFP/Justin Tallis)

E

nvironmental and climate concerns appear to be in retreat worldwide. The word sustainability has become politically charged, United States President Donald Trump administration openly mocks corporate environmental, social, governance (ESG) criteria, and many companies are shelving their net-zero-emissions pledges.

But look beneath the surface, and you will see something else. Though the political and cultural backlash against “sustainability” is real, so is the global economic transition toward cleaner energy technologies and electrification.

After all, the work of establishing corporate sustainability standards has continued. A growing number of jurisdictions are adopting the International Sustainability Standards Board’s disclosure framework, and in Europe, the European Sustainability Reporting Standards remain in force. Despite their differences, such initiatives are converging into a single global architecture.

This convergence is driven not only by complementary regulations, but also by the world’s largest pools of capital. Pension funds, sovereign wealth funds, insurance balance sheets and development-finance institutions are increasingly bound by net-zero commitments, taxonomy-aligned reporting, and transition-risk frameworks.

This is no passing trend. We are witnessing a fundamental repricing, one that is being applied gradually through fiduciary and prudential decisions. Companies that can produce credible carbon-reduction strategies are recognized as investable assets, and often can borrow on more attractive financing terms. Those that cannot run the risk of being priced accordingly.

Such signals are unlikely to change. The COVID-19 pandemic and the wars in Ukraine and now Iran have reframed the issue of sustainability, which is now as much about sovereignty and economic security as it is about the planet. Reducing dependencies on fossil fuels is the most direct route to energy security, just as shorter supply chains build industrial resilience and circular material flows ensure strategic autonomy. Captains of industry and national-security strategists are increasingly reading from the same playbook.

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Of course, the West has been slow to come to this realization, whereas China made a deliberate strategic choice years ago to become the world’s leading sustainable power. China now manufactures roughly 80 percent of the world’s solar panels, dominates battery supply chains, and is rapidly scaling up green hydrogen, offshore wind and electric mobility technologies. Clean technology is the global economy’s competitive frontier, and China intends to own it.

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