McMahon, whose longtime friends include Donald Trump, became a character in his own wrestling promotions at one stage and even launched a rival to the NFL -- his over-the-top XFL.

"As I approach the age of 77, I feel it's time for me to retire as chairman and CEO of WWE," McMahon said in a statement. "Throughout the years, it has been a privilege to help WWE bring you joy, inspire you, thrill you, surprise you and always entertain you."

McMahon stepped down from his role with WWE last month pending the results of an internal investigation after allegations he had an affair with an employee and paid her US$3 million to keep the matter secret.

His daughter Stephanie was named interim CEO and chairman while the ongoing investigation continues -- amid growing allegations of misconduct.

The Wall Street Journal reported two weeks ago that McMahon has paid more than $12 million to four women formerly associated with WWE over the past 16 years to keep quiet about affairs and alleged misconduct, including a former female wrestler who claims he coerced her into oral sex.

Global phenomenon

After taking over from his father, also named Vince, and grandfather Jess, McMahon transformed the WWE from its regional beginnings into a publicly traded, international enterprise with hundreds of employees in offices worldwide.

As he took the sport global, the younger McMahon delivered a unique and colorful brand of wrestling, recruiting the likes of Hulk Hogan -- who went on to become a megastar far beyond his ring performances.

WWE wrestlers became cultural icons as McMahon used music and storytelling to introduce his stars into mainstream culture, delivering major events such as the first Wrestlemania in 1985 at New York's Madison Square Garden.

"The Rock" went from WWE icon to Hollywood superstar while "Captain" Lou Albano was in a Cyndi Lauper music video, and Hogan had star turns alongside Mr. T and Sylvester Stallone in a prime example of the crossover-star mix that McMahon delivered.

McMahon also has longstanding ties to the celebrity-turned-president Donald Trump, who is a WWE Hall of Fame inductee -- and who gave McMahon's wife Linda a government role as head of the small-business administration.

At the culmination of a staged feud, Trump once famously body-slammed the WWE boss, and shaved his head in the middle of a wrestling ring on live television.

Through telecasts and live shows, the WWE became a star-making machine melding the entertainment and sport realms, producing such colorful characters as "Stone Cold" Steve Austin; "Macho Man" Randy Savage; "The Undertaker”; and Ted DiBiase, also known as "The Million-Dollar Man”.

McMahon had kept in the background as a commentator until the late 1990s when he developed an evil "Mr. McMahon" character and a notable dispute with Austin, his own soap-opera storylines becoming a big draw.

In February 2001, McMahon launched the XFL with many of the same flashy extreme moves and off-field storylines that worked in WWE, but the would-be NFL rival folded after one season due to low television ratings and a comeback bid in 2020 was undone by COVID-19.

'Dedication and passion'

McMahon thanked his family, employees and performers for building WWE's success.

"Our global audience can take comfort in knowing WWE will continue to entertain you with the same fervor, dedication and passion as always," McMahon said. 

McMahon said he leaves the company in the hands of daughter Stephanie and co-chief executive officer Nick Khan.

"As the majority shareholder, I will continue to support WWE in any way I can," he said.

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