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Jakarta Post

ASEAN: Back to basics, but with a twist

  • Anna Marrs
    Anna Marrs

    CEO of Standard Chartered Bank's ASEAN and South Asia region

PREMIUM
Singapore   /   Mon, February 13, 2017   /  10:16 am
ASEAN: Back to basics, but with a twist For about three decades, much of ASEAN has experienced strong growth driven by exports, demographics and growing middle-class wealth. (Shutterstock/File)

For about three decades, much of ASEAN has experienced strong growth driven by exports, demographics and growing middle-class wealth. But as we enter a new year, only one thing is certain: forecasting is difficult. Despite the volatility and uncertainty ahead, the economic “basics” of population growth and urbanization that have driven ASEAN economic growth in recent years remain the big trends in 2017. For companies looking for growth, perhaps it is most critical in uncertain times like these to go back to the basics, but with a twist. Targeting ASEAN is a logical and practical move for businesses. The region has a population of around 626 million people and is the third largest combined market in Asia. The 10-nation region is expected to remain resilient, with emerging Southeast Asia economies growing at approximately 5 to 7 percent. Indonesia and the Philippines also...

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.