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Competing against industry disruption
For business players, this new trend, habit or even addiction to digital tools must be exploited. Current needs must be renewed; new needs must be created. And technology is the answer.
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It becomes evident that the rapid advancement of digital technology is changing how people live and work. People are becoming digital customers. (Shutterstock.com/Alexey Boldin)
G
o digital, go apps, go online! The minds of today’s business leaders are consumed by those mantras. To disrupt or be disrupted is a new norm. The way of doing business is perpetually challenged by new, unthinkable, disruptive ways of winning customers’ hearts. Only a few have been successful with the new approach, while most are still struggling with it.
The important lesson taken away from the successes and failures of embracing the newness is that a business organization must be aware of the real problems customers face that are worth solving. That’s it; the rule remains the same. It sounds easy, but in practice many businesses fail to match their proposed solutions with customers’ problems.
It becomes evident that the rapid advancement of digital technology is changing how people live and work. People are becoming digital customers. They spend hours daily watching, shopping and networking through “magical boxes” such as smartphones, tablets, laptops and desktops.
For business players, this new trend, habit or even addiction to digital tools must be exploited. Current needs must be renewed; new needs must be created. And technology is the answer.
For some, digital transformation is believed to be the key to achieving business success. In almost every sector, companies have started pursuing and building digital platforms.
Learning from the management officials in various companies, one similarity is found, that is worry. The presence of disruptors is bothersome. Shockingly, the disruptor can come from anywhere, not necessarily from the same industry.
Let’s look at the situation in Indonesia.
