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Jakarta Post

Competing against industry disruption

  • Ade Febransyah
    Ade Febransyah

    Operations and decisions advisor at the School of Business and Economics, Prasetiya Mulya University

PREMIUM
Jakarta   /   Tue, February 6, 2018   /  11:21 am
Competing against industry disruption It becomes evident that the rapid advancement of digital technology is changing how people live and work. People are becoming digital customers. (Shutterstock.com/Alexey Boldin)

Go digital, go apps, go online! The minds of today’s business leaders are consumed by those mantras. To disrupt or be disrupted is a new norm. The way of doing business is perpetually challenged by new, unthinkable, disruptive ways of winning customers’ hearts. Only a few have been successful with the new approach, while most are still struggling with it. The important lesson taken away from the successes and failures of embracing the newness is that a business organization must be aware of the real problems customers face that are worth solving. That’s it; the rule remains the same. It sounds easy, but in practice many businesses fail to match their proposed solutions with customers’ problems. It becomes evident that the rapid advancement of digital technology is changing how people live and work. People are becoming digital customers. They spend hours dail...

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.