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Jakarta Post

Plain packaging halts creative efforts, hurts economy

  • Samir Dixit


Jakarta   /   Thu, May 31, 2018   /  01:47 pm
Plain packaging halts creative efforts, hurts economy Carbonated drinks in plain packaging. (Shutterstock/File)

When brewing company Suntory wanted to launch a new beverage named Good Mood in the Indonesian market, it opted to do so with two mini-movies, playing on the name of the new drink. The first short film, titled The Bad Choice, shows the male protagonist having a lousy day in reverse chronology. He battles zombies all the way from a convenience store to his office, tries to rescue a chicken, and his shirt catches on fire. This, all because he picked the wrong drink at the convenience store. A second short film was released shortly after. It shows the same character on the same journey. But this time, the male lead looks dapper, is in better spirits, and has an overall wonderful day. All because he made the right beverage choice earlier at the convenience store when he picked out the Good Mood drink. Watching the two videos, it is clear that they are no small-scale productions...

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.