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Next level: Indonesia's game developers push into global market with govt help
Indonesian developers seek to follow up on deals struck after the Gamescom trade fair as they push for a greater share of the global gaming market, and the government is lending a helping hand.
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Peter Saputra, 34, plays a video game at his home in West Jakarta on May 5, 2020, to kill time during government-imposed activity restrictions aimed at curbing the spread of the coronavirus. (JP/Donny Fernando )
A
fter securing at least US$100,000 worth of deals through a recent major trade fair in Germany, Indonesian game developers are eying the next level in their quest for a greater role in the booming industry.
“There are confirmed deals worth US$100,000 up until now [from Gamescom]; we expect more deals to materialize,” said Game Association Indonesia (AGI) chairman Cipto Adiguno on Tuesday.
Gamescom, which was held in Cologne in late August this year, is an opportunity for developers from around the world to meet publishers who have the marketing machine and financial muscle to make games known globally and connect with advertisers.
Niji Games, iOTA and Satriver Studio are among 13 Indonesian delegations taking part in this year’s Gamescom, with the first attending the event on-site and the other two joining in virtually.
“Several publishers in Gamescom have expressed interest in reviewing Niji’s games further to figure out the potential for cooperation,” Niji Games CEO Nikko Soetjoadi told The Jakarta Post on Monday.
Cipto mentioned that, aside from Gamescom, developers were also banking on other important international business events, such as the Tokyo Game Show held last month and the ongoing Indonesia Game Developers Exchange (IGDX) in Bali and Level Up Kuala Lumpur, as well as Gamescom Asia, which will be held in the second half of October.
Read also: RI seeks major transaction deals in Gamescom 2022
