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Indonesians favor e-wallet over cash as GoPay continues its dominance: survey
Latest study found that the majority of Indonesians use electronic wallet (e-wallet) more often than cash and it also showed that GoPay is currently leading the sector, followed by OVO, Dana and ShopeePay.
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GoPay country’s most-used form of e-money: Survey
T
he latest study found that the majority of Indonesians use electronic wallet (e-wallet) more often than cash, with GoPay currently leading the sector, followed by OVO, Dana and ShopeePay.
Entitled “Consistency That Leads: 2023 E-Wallet Industry Outlook”, the study was done by InsightAsia, a private-research firm specializing in the Southeast Asian market, and published on Monday.
“Just being there is not enough. Just being a pioneer is not enough,” said InsightAsia research director Olivia Samosir on how to stay competitive in the industry.
The survey was conducted from Sept. 19-30 in the Greater Jakarta area; Bandung, West Java; Medan, North Sumatra; Makassar, South Sulawesi; Semarang, Central Java; Palembang, South Sumatra; and Pekanbaru, Riau, involving 1,300 respondents where each one of them could pick more than one option.
For various transactions, 71 percent of respondents surveyed are in favour of using e-wallet rather than cash (49 percent) or bank transfer (24 percent).
Twenty-1 percent of the respondents use QRIS (Indonesian standardized QR), 18 percent use Paylater, 17 percent use debit cards, while virtual-account transfer is used by 16 percent.
The study also found that consumers have been consistently using GoPay for the past five years, as 71 percent of respondents said they had used the e-wallet platform, and 58 percent had done so within the past 3 months.
