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Executive Column: Emtek's spending prudence shows merit in economic turmoil
Emtek, one of the biggest technology and media groups in the country comprising TV stations, digital media and tech start-ups, says prudence in spending has been helping it weather macroeconomic turmoil.
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Sutanto Hartono, managing director at PT Elang Mahkota Teknologi (Emtek). (Emtek/-)
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em>Emtek, one of the biggest technology and media groups in the country comprising TV stations, digital media and tech start-ups says prudence in spending has been helping it weather macroeconomic turmoil.
PT Elang Mahkota Teknologi managing director Sutanto Hartono, who also holds the CEO position at Surya Citra Media and Vidio, spoke to The Jakarta Post's Aditya Hadi on Feb. 3 about the company's current performance and its strategy for moving forward.
Question: Can you explain the business ecosystem under Emtek Group?
Answer: We started as a technology partner for Nokia Network and an exclusive distributor of Compaq personal computers. Up until now, we still have solutions for telco companies, such as voucher distribution.
Then, we expanded to television with SCTV and Indosiar. Last year, amid the switch-off of analog stations, we added two more TV channels: Moji and Mentari. Aside from that, we also have digital media businesses, such as KapanLagi Youniverse (KLY) and an over-the-top (OTT) platform called Vidio.
Our biggest strength is in advertisement. That's why we also eye opportunities in influencer engagement and affiliate marketing. It can be in the shape of building a new company, acquiring an existing player or building a joint venture with partners.
Outside the media business, we have investments in Bukalapak, Dana, Grab, Bank Fama and hospital businesses.
