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ED-SEN Business Senses Day 2023 takes the lead in diving into digital transformation
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CEO and founder Edwin Budiman (second left) and consulting manager Vicky Sanjaya (left) of ED-SEN Consulting pose with ED-SEN partner Coupa Software represented by country manager Amit Bhatia (second right) and Solutions consulting manager Fernando Juliyanto during ED-SEN Business Senses Day 2023 on March 14.
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s Indonesian companies rise to make a global impression, threats abound that can hinder seemingly precarious growth, including common ones like fraud. Luckily, this issue is no stranger to founder and CEO Edwin Budiman of ED-SEN Consulting.
“We acknowledge the significance that is brought by open conversations, not only dissecting industrious threats as a general whole, but dissecting the potential of technological information within the macroeconomic sector. This also needs to be discussed in-depth within the practice of workshops too,” Edwin said.
ED-SEN Consulting is carving out a future as Indonesia’s digital and technology consultancy.
Indonesia’s 2023 ASEAN chairmanship, themed Epicentrum of Growth, highlights that digital transformation has proven to be the demand basis for liquefying efficiency, accelerating productivity and building credence for global competition.
Here, ED-SEN Consulting takes the stage, welcoming guests on Tuesday with its very first ED-SEN Business Senses Day 2023.
Held at Le Meridien Jakarta, Edwin was also accompanied by his Consulting Manager Vicky Sanjaya and one of ED-SEN Consulting’s business partners, Coupa Software, represented by Country Manager Amit Bhatia, as well as Solutions consulting manager Fernando Juliyanto.
In line with the event’s theme of Business Race With Technology, Edwin envisions ED-SEN Consulting to become a backbone supporting the country’s transition to a digital economy. In his keynote speech, he pivots the consultancy’s approach to align and support Indonesian gov-ernment with one of the 16 Priority Economic Deliverables.
“The growth of Indonesian companies outside of Indonesia is happening,” said Coupa Soft-ware’s country manager. “With the help of partners like ED-SEN, technology improved indus-tries will help Indonesia become a global advancement,” he added, illustrating the use of scala-bility to globalize Indonesian companies through digital transformation.
It is no surprise that businesses around the globe have been rethinking and reinventing its ap-proach, prompted by the COVID-19 pandemic. Indonesian companies have taken initiatives in particular to redirect and ensure sustainable competencies that are digitally adaptive, agile yet transitional.
Edwin emphasized, however, that only 20 percent of Indonesian companies reaching optimal digital capacity. As Indonesia aspired to become a global middle power, its many missions in-cluded elevating the digital economy to achieve ASEAN’s Sustainable Development Goals (SDGs) in hopes of making substantial contributions to the global SDGs agenda.
This not only rang the bell on the need for rapid progress, but also raised the issue of digital lit-eracy, and ED-SEN Consulting was quick to determine this as its focal point.
“We believe that this kind of information [should] be a foundation that all Indonesian compa-nies should follow [in] digital transformation,” Edwin told a press conference during ED-SEN Business Senses Day 2023.
Accepting reality means that there is no other time than now for taking essential action. ED-SEN, which stands for “electronic data with senses”, has embraced this purpose with its four pillars: business technology, business analytics, business application and business planning and execution.
These pillars were created to coexist in the hope of advancing Indonesian companies through digital transformation. However, Edwin highlighted that digital transformation also require top management commitment and support to also change management process in order to write a success story for each company. This was also briefly mentioned by Endrarto Bimantoro, AITI executive director and Riyanto Ghozali, representative from the Indonesian Chamber of Com-merce and Industry, in their speech during the event’s opening ceremony.
When a company decides to consider technological integration, the first pillar comes into play by prioritizing mobile integration, which offers guidance through a multangular approach. Ed-win crystallizes ED-SEN’s value of always integrating this method in catering to clients’ prima-ry objectives.
Meanwhile, business analytics is a reliable pillar, as it promises companies with data precision despite its insights coming at light speed. More broadly, ED-SEN Consulting also tackles how the majority of companies around the world have yet to utilize business applications, one of the company’s strongest pillars.
“We see that business application is one of our strongest pillars because we see a lot of opportu-nities there,” said Edwin. This was in line with its second strongest pillar of business planning and execution, which monitored and evaluated business performance in a holistic way, as well as helped businesses be agile in adapting to various changes.
“If you want to grow your business, then I think you need to have good control. To execute good control, you need to have good execution and a good plan as well,” he said, referring to upcoming economic pressures.
The two pillars shine light on ED-SEN Consulting’s ambition to spread digital literacy. It is not only pursuing this aim to promise sustainability for Indonesia’s digital economy at the ASEAN summit, but also to bring benefits to the greater public as the beating heart of the human-centered company.
One of its clients, a mining company, benefited from a performance management technology implemented by ED-SEN Consulting, which allowed the miner to substantially increase produc-tion.
“When it comes to the mining industry, the cost of heavy machinery is one of the highlights that enhances the importance of planning for vehicle spare parts,” noted Edwin. “This is especially crucial, as it will impact the productivity level of the company as a whole.”
The mining company benefited substantially, as ED-SEN Consulting gave it a window to ana-lyze the impacts of production delays as well as acceleration, specifically in terms of productiv-ity and safety related to replacing heavy equipment components.
For another client in the automotive manufacturing industry, ED-SEN was able to fulfill a last-minute request for an interactive report.
This further cemented Edwin’s belief in the power of digital transformation to spur competence and interconnectedness between Indonesian companies to grow the national economy. ED-SEN Consulting already has many more innovative solutions in the pipeline to enhance the positive impacts that digital transformation has brought.
“ED-SEN will soon introduce local Indonesian products in the field of mobile microplanning technology. This product’s aim is to support business’s corporate users by carrying out plans starting at the micro level. These features will accommodate trust management in planning at a more detailed level yet an easier and more practical usage on a daily basis,” Edwin reveals.
ED-SEN Consulting is an ally in building strength and continuous innovation to ensure that companies are always ready to face global changes. By encouraging businesses to focus on transforming digitally, ED-SEN vows to help Indonesian companies build a sustainable and re-silient digital system to face global competition.
This article was published in collaboration with ED-SEN Consulting.
