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Business breakups: Bouncing back from failed ventures
Owners, lawyers and brand designers discuss what to do when a joint business endeavor breaks up, and how to salvage the pieces.
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Business breakup: Suharti and her husband have split up, and so has their business. Bambang now runs Ayam Goreng Ny Suharti, Suharti runs Ayam Goreng Suharti. ((Twitter/@WarungKopiKita)/@WarungKopiKita)
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othing lasts forever, and the corporate world is no exception. Losing a partner in a business venture is not the end. Many a firm has emerged from a breakup.
The question is how to gather the pieces and bounce back.
Chef and steakhouse owner Afit Dwi Purwanto is one of a relatively small group of people to open up about their business breakup, namely one he and his business partner Wynda Mardio experienced back in 2012.
After the split, Afit changed the logo and created new recipes that he kept hidden from his former business partner. His name now features on the new Holycow logo, with the tagline "Steakhouse by Chef Afit."
Meanwhile, Wynda owns the Steak Hotel by HOLYCOW!, the brand that existed before the split.
The changes were aimed at distinguishing Afit's business from Wynda’s.
"We chose to expose this partnership split to inform our customers of this difference. So in the end, I altered [the brand] to enhance its value [with my personal touch]," Afit told The Jakarta Post in a phone interview on June 17.
