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Bintang acquires right for Tiger Beer production, sales
Publicly listed PT Multi Bintang Indonesia has secured a license to produce and sell beer of Singaporean brand Tiger Beer in the archipelago.
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Bintang beer bottles are stacked up at PT Multi Bintang Indonesia's Tangerang brewery. (PT Multi Bintang Indonesia/-)
P
ublicly listed PT Multi Bintang Indonesia (MLBI) has secured a license to produce and sell beer from Singaporean brand Tiger Beer in Indonesia.
A deal on the arrangement was signed on Friday by the Indonesian brewer and its Singaporean affiliate Heineken Asia Pacific Pte Ltd.
“With the implementation of this affiliate transaction plan, MLBI receives several benefits […] Increased MLBI revenue and net profits on a consolidated basis,” read MLBI director Dayna Nicole Adelman’s explanation in a press statement released on Tuesday.
MLBI and Heineken Asia Pacific both operate under Amsterdam-based Heineken NV.
Bintang forecast in the statement that the introduction of Tiger Beer into its Indonesian product lineup would help it generate Rp 61.9 billion (US$4.1 million) worth of additional net sales in 2024.
That number translates to an expected additional net profit of Rp 12.8 billion.
Bintang has earned the rights to use the Tiger Beer trademark until 2028, and in the final year, Heineken Asia Pacific is entitled to 5 percent of the product’s sales.
