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Homegrown Living Lab Ventures signs MoU with JETRO

Living Lab Ventures, a homegrown venture capital firm owned by property giant Sinar Mas Land, announced a collaboration with the Japan External Trade Organization (JETRO) to spur start-up growth in Indonesia and Japan.

Ruth Dea Juwita (The Jakarta Post)
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Jakarta
Mon, August 7, 2023

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Homegrown Living Lab Ventures signs MoU with JETRO Sinar Mas Land chief transformation officer Mulyawan Gani speaks August 3, 2023, at the MoU signing ceremony at the Sinar Mas Land Marketing Office, BSD City, Jakarta. (Sinar Mas Land/-)

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iving Lab Ventures, a homegrown venture capital firm owned by property giant Sinar Mas Land, announced a collaboration with the Japan External Trade Organization (JETRO) to fuel start-up growth in both Indonesia and Japan.

In the agreement, Living Lab would act as the official go-to-market partner for companies participating in the JETRO program, using Sinar Mas Land's BSD City as the start-up hub, according to a company statement released on Thursday.

Sinar Mas Land chief transformation officer Mulyawan Gani pointed out that the collaboration underscored the firm’s willingness to engage with diverse international organizations and demonstrated the firm’s commitment to deploying funds, while significantly expanding its investment network.

“This is our first [international] collaboration. We are exploring [options] with other countries. Soon,” said Mulyawan, as quoted from Media Indonesia.

Read also: Deliveroo partners Gojek to challenge Grab's dominance in Singapore

JETRO is a Japanese government-related organization that works to promote trade and investment relations between Japan and other countries.

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